• Website

    These cookies are strictly necessary to enable you to move about the site or to perform functions you have requested

    CookiePurposeValue
    PHPSESSIDStores a unique session ID which references data held on our server about your session, such as login information[Not Set]
    cookieconsentStores the cookie preferences you select here[Not Set]
  • Allows us to improve your experience by collecting anonymous usage data

    CookiePurposeValue
    _gaAn anonymous unique ID assiged to your browser for Google Analytics tracking[Not Set]
    _gidAn anonymous unique ID assiged to your browser session for Google Analytics tracking[Not Set]
    _gatA counter that is used to throttle the request rate to Google Analytics[Not Set]

Why is there hate speech content out there?

Media Production

  • Back
  • Prev
  • Next
  • Sections

    Resources

Recap

Remind participants about how our experiences, learning and role models around us build up stereotypes and prejudices in our own minds about ourselves and others.

Identifying prejudices and feelings in ourselves allows us to better examine the feelings and motives of others; the Media analysis unit provided opportunities to identifying the motives behind online hate speech and the feelings they intended to elicit.


The Media production unit offers opportunity to try out different strategies to create content that meets a particular motive or elicits a particular emotion.

Prompt Questions

These questions are provided as examples to initiate and guide discussions around the topic in this focus area.

  • Have you ever seen campaign videos online? (e.g. for a charity, a political party, a cause, etc.)
  • How did it make you feel?
  • What features of the video made you feel that way? (e.g. the story being told, the use of images/video clips, the use of audio, artistic effects such as black and white, etc.)
  • Did it motivate you to take any action as a result?

Main Activity

The SELMA project short definition of hate speech is:

“Any online content targeting someone based on protected characteristics with the intent or likely effect of inciting, spreading or promoting hatred or other forms of discrimination.”

Using media to evoke reactions

Show participants some examples of campaign videos/video coverage that evoke strong emotions, for example:

Using the provided stock footage, participants must work in small groups to edit and produce a video clip of 30 seconds about the topic of immigration.

Their goal is create a clip that will elicit one of the following:

  • Fear
  • Upset/distress
  • Outrage
  • Empathy
  • A positive feeling (e.g. optimism, hope, inspiration).

Depending on time and technology available, as well as the skills/abilities of the participants, they could add additional elements to strengthen their film (e.g. different use of colour, subtitles/overlays, transition effects, etc.).
If video editing technology is unavailable or time is limited, a number of still images have also been provided and can be printed and sorted to make a physical “storyboard” of participants’ video clips. Alternatively, the still images can also be used in presentation software to create a storyboard or short piece.

Outcome Criteria

  • Elicit a selected emotion by carefully editing stock content.
  • Understand that online content may provoke an emotional response in order to benefit the producer.

Resources

Elicit a selected emotion by carefully editing stock content. Understand that online content may provoke an emotional response in order to benefit the producer.

Resource

Migrants stock footage for editing

Stock video for use in editing to evoke an emotional response.

View
Open

Migrants still photos

Stock images for use in editing to evoke an emotional response.

View
Open

Prince’s Trust

An example of campaign media created to evoke an emotional response.

Open

British Red Cross

An example of campaign media created to evoke an emotional response.

View
Open

Christian Aid

An example of campaign media created to evoke an emotional response.

View
Open

Barnardo’s

An example of campaign media created to evoke an emotional response.

View
Open

Care International

An example of campaign media created to evoke an emotional response.

View
Open

Michael WIlliams Campaign Advert

An example of campaign media created to evoke an emotional response.

View
Open

“Trump’s Campaign Video”

An example of campaign media created to evoke an emotional response.

Open

CNN fact-checks Trump's racially charged ad

An example of campaign media created to evoke an emotional response.

View
Open